I have always loved reading, but in the last few years, I’ve been swept away with all the things I do. I feel like I have been missing the joy of cracking the spine on some fresh books. However, the books I have made time for have all been in the same vein – getting my shit together.
Here is a list of my go-to books when I feel lost in the pit of my work-life balance, and I am in need of some words of advice from women who have been through the same thing; and are as badass and you can be.
4 Inspirational Books for Entrepreneurial Women
- #GirlBoss – Some of you may have seen the show on Netflix, and I know the title itself has been a point of contention for millions of people. However, I love the book and really appreciated the straight talk from Sophia Amoruso. I picked this book up last year, before I had any idea who she was, or that she was there for the rise and demise of Nasty Gal as it used to be. Success and failure to me are equally important. GirlBoss is now a movement of epic proportions, the website is the gift that keeps on giving – as is Sophia. RRP £6.99
- Make Your Mark: Land your dream job. Kill it in your career. Rock social media. Firstly, what a mouthful of a title, but secondly it’s pretty apt. Aliza Licht, some may have known her as the famous DKNY PR GIRL over on Twitter, others will know LeaveYourMarkxo. Since the release of the book she doesn’t handle that account anymore, but managing such a big account, uniquely at the time has given Aliza a fantastic insight. I wouldn’t recommend this book if you are looking for a deep dive into the inner workings of social media, however, if you like practical tips, some direction wrapped up in an autobiographical style, this is one for you. £13.08
- How To Be an Overnight Success. Heard of Rodial? Maybe, maybe not. Did you hear about the Snake Venom Snake Mask? Well, I have actually tried and can vouch for its crazy abilities. All of that is almost beside the point though. Maria Hatzistefanis, the CEO of Rodial, talks you through what overnight success really means, how she did it, how she balances (or not) her business and personal life. Through each chapter, there are a set of questions to help you get a focus on what you do now and perhaps where you need to improve. Overall I have enjoyed this book immensely. It’s not a heavy read and can be consumed rather rapidly for a person in need of an injection of inspiration. RRP £8.40
- Little Black Book – Toolkit for Working Women. I feel like this one has some serious bang for your buck. Again it depends what you are looking
for. OteghaUwagba has packed this pocket-sized book with plenty of practical advice that feels tailored to the creative women in business. Like with most books of this type, you take what you need from it, manipulate the information to fit your life. Via this book, I was introduced to Women Who, which is not far removed from what I do now, so I am looking forward to seeing where Oteghagoes next. RRP £4
So those are my four little go-to books to give me inspiration, direction, advice and a good old kick up the arse. Will these books solve your life issues? No. Probably not. They will, however, give you insight into the inner workings of fashion, beauty, marketing, getting ahead, getting to grips with branding (from different perspectives), plus so much more. Overall? They look nice on a shelf together too.
I need to be clear here, knowing and doing are two different things. I know but rarely do, solely because I have been focusing on something else (pesky clients – jokes, hire me?) for a while now. However, I have been getting my shit together and using Missinglettr to run some drip feed campaigns of my own content.
In general, though, I am lazy with my social media – but with a client? Never.
So, here are the
basicbitch things that you should be thinking about when you are working on your social media for the purpose ofsales, and they should be more than covered if you’re taking on the social media of clients.
Еngаgе уоur fоllоwеrs. Іt shоuld соmе аs nо surрrіsе thаt thе numbеr оnе rulе оf sосіаl еngаgеmеnt іs tо еngаgе аnd bе sосіаl. Yоu can’t register to be a part of a community and then sit in a corner by yourself doing nothing but throwing out a few blog posts or sales links – pull
You will need to take the opportunity to build trust with your followers before you can start pitching sales to them, so ensure уоu stаrt оut wіth а lоt оf іntеrасtіоn.
Ѕtау соnsіstеnt. Ѕtісk wіth whаt уоu knоw аnd whаt уоu аrе knоwn fоr. Іf уоu аrе а јеwеlrу dеsіgnеr, fосus оn tорісs аbоut creating unіquе ріесеs. Dоn’t соnfusе уоur fоllоwеrs bу gоіng оff оn а rаnt аbоut сrеdіt саrd rаtеs. Yоu саn mіх іt uр frоm tіmе tо tіmе, but уоu wаnt tо stау соnsіstеnt оn whаt tорісs уоu сhооsе – there is a reason experts get paid more.
Ве соnstаnt. Іt hарреns tо аll оf us. Wе stаrt оut full оf еnеrgу, stау uр-tо-dаtе оn аll our posts, and then slowly we start to pull back and drop off. Rather than changing a status update every day, we slip down to once a week or every two weeks. Тhіs саn hаvе а nеgаtіvе іnfluеnсе оn уоur social marketing plan – if you can’t stay on top of it, hire a VA.
Wrіtе dоwn уоur dаіlу tаsks аnd stісk wіth іt. Dесіdе hоw muсh уоu саn dо еvеrу dау аnd sсhеdulе thе tіmе tо dо іt. Whеthеr іt’s сhаngіng уоur status on Facebook once a day, sending out a tweet each hour or leaving comments on a few of your favourite blogs, stay constant.
Thisis the only way to be surе реорlе dоn’t fоrgеt whо уоu аrе. People like predictability.
Іt’s nоt аll аbоut уоu. Наvе уоu еvеr bееn аrоund sоmеоnе whо dоеs nоthіng but tаlk аbоut hіmsеlf? Іt’s nоt ехасtlу stіmulаtіng соnvеrsаtіоn. Yоu dоn’t wаnt tо bе thе реrsоn that has no interest in what other individuals have to say – you’ve got one mouth and two ears. Share the things you nееd tо аbоut уоursеlf аnd уоur busіnеss but dоn’t fоrgеt tо tаkе thе tіmе tо fіnd оut whаt оthеr реорlе hаvе tо sау аnd whаt thеу wаnt tо hеаr.
Ве rеsроnsе-аblе (see what I did there?). Іf а fоllоwеr tаkеs thе opportunity to leave you a comment or asks for a retweet, ensure that you give them a response. By keeping the dialogue going, you are keeping others fully engaged. Positive or negative always take the opportunity to respond to what others are saying – obviously if someone is pissing all over your boundaries, then feel free to block them.
Look for people. If you aren’t a celebrity, then you probably won’t have thousands of strangers beating a path to your social media door – soz. If you wish to get more followers, you need to go out and get them. Find people that are talking about the exact thіngs thаt іntеrеst уоu аnd stаrt еngаgіng thеm. Search and follow a couple of hashtags or accounts of people that you admire in your field.
Ве раtіеnt. Dо nоt ехресt tо bе аn іnstаnt suссеss іn sосіаl mеdіа. Іt requires a lot of time, practice
,and patience. Spend time working on your plan, and before long you will begin to see results.
Represent your brand. You spent plenty of time creating one, so you will need to be sure you stick to the longterm plan. You and your brand are as one now, so when you are on social media be sure to
stickto the message you want to get across.
Don’t forget to market. You start with the engagement, and when the time is right, work on the market. You’re
marketingfor a purpose, and that purpose is to grow your business. You have now got your group, your people, your tribe and your customers – drip-feed your products out to your receptive and supportive audience.
If like me you are slightly lazy, or you have a lot of projects, and not enough time to create all of your
ownvisuals then you need some goodies to tide you over. Here is a quick fire list of websites that have a metric fucktonne (actual measurement) of images & other stuff too. Some you have to sign up to, other it’s a smash and grabwith no email address in sight.
Sometimes you just hit a dry patch midway through your work – and it sucks. So what you need then is a beautiful list of content ideas that aren’t going to be too taxing but can be used for almost any topic that you’re working on. Oh look… what do we have here?
- Write a book review relevant to your niche
- Write an alphabet guide – the A-Z of something
- Type up some of the guides you’ve written in the past – reshare as downloads
- Round-ups of a bunch of posts that fit the topic you wanted to cover
- Myth buster post
- Listicles are always great – the higher, the better
- Turn one of your favourite posts into a podcast
- Write a weekly tips post
- Update and repurpose an old post
- Step-by-step guides – the simpler, the better
- Guest blogger posts
- Comment on current trends in your field
- Twitter – quick tip of the day
- Take your Instagram images and turn them into a ‘weekly.’
- Share the ‘must – do’ stuff in your local area
- A list of things NOT to do
- Link to your favourite YouTubers / writers/bloggers
- Wish List
- Photo of the week
- Top people on Twitter to follow
- Talk about you – who the hell are ya?
- Top Destinations – been to and want to go to
- 5 / 10 /15 Restaurants
- Recipe List
- Vogues 73 Questions
- If you have a blog, and a business – promote yourself.
- Had an interesting conversation lately? Get permission and share them
- Open Letters – lame but so easy to read and easy to share
- Reach out to people in your field and ask for an interview
- Create a List of Previous newsletters
- Best movies of 2017 / 2016 /2015 whatever you like
- Get personal – mental health, physical health, parenting, whatever it is be open
- A buyers guide to <whatever>
- Tools you use to schedule your life
- Checklists, people love to tick things off
- Do some research into something you WANT to be able to create content for – then do it
- Recap your top posts
- Create a little course – the starters guide to
- Favourite quotes & comment on each one
- Create 30 images ready for your Instagram – Tailwind/Buffer those and relax
- Create your own infographic
- Talk about a bad experience – cathartic and interesting for us nosy readers
- Why are you called that? Your blog or business name – where and why?
- Get you a little tool called Buzzsumo and use it
- Jargon breakdown
- Email Series – stick to the GDPR guidelines if you’re sending anything out
- Talk about how you got to where you are
- Who are your influences and why?
- Work in a smoke and mirrors industry? Shed some light on it all
- Take your audience out for the day – write about it, have video, have photos
We all know hashtags are for communicating with your tribe, your people, saying hey to new clients and getting found. So here are 30 copy & paste hashtags for you to use on your next badass Instagram post.
#womeninbusiness #womenempowerment #businesswoman #womenentrepreneurship #femalebusinessowner #fempreneur #womensupportingwomen #ladyboss #femalestartup #successfulwomen #wonderwomen #empoweringwomennow #femalefounders #womenled #womeninbusinessbusinesswoman #FemaleEntrepreneur #hersuccess #womanownedbusiness #womeninbusinessme #womeninbiz #femaleinverstors #womeninpower #strongwomen #positivewomen #professionalwoman #supportwomen #womenwithambition #womenwhowork #womeninspirewomen #womeninbusinesstoday
The problem so many people have when they hire a freelancer is they get the roles a little bit muddled up and begin to treat the freelancer like ‘staff.’ Great if that is the agreement that you have and actually what you want – if not what just happened?
If you have hired a freelancer, you become their client. The number of times I have started working on a project only to see the lines of the freelance contract overstepped. As a solo businesswoman, people already like to see what they can get for free. Your time, your contacts, your soul…
Sometimes, I don’t mind too much – the little things. Other times, the entitlement some people show, is more like they have paid for you as a person not your services as a freelancer. When the waters get murky, it is time to leave.
There are very few things that I don’t appreciate, on the whole, I am relatively relaxed because I have seen so much shit. Here are a few:
- Lack of communication – either side this is not acceptable
- Passing off responsibility or not taking any – again, if you make a mistake own it.
- A Project Manager that can’t manage to actually manage anything – this is impossible to work with
- Rudeness – never a need
- Being treated as inferior – when in fact I’ve been hired for the skills I have that they didn’t
- Late Invoice payments – you booked the work, you knew it was going to be invoiced, set payment terms
There are a few other things, but those are my main bugbears. The relationship between freelancers can be one of
hugerespect and profitability. Their service is usually so personal, much cheaper than a company and knowing the person behind the work is kindacool.
What isn’t cool is being a prick.
Look, there are millions of us out here trying to scratch out some space for ourselves. Trying to make a little hustle into a profession. Trying to earn that gaup, dollars, pounds, notes
y’know– whatever you want to call it. And, then.
And then there are the people who don’t have a clue about what you are doing. They say things, and they mean them lighthearted or maybe it’s just so off the cuff it doesn’t even have a meaning to them. It gets you mad. You stay
mad, and that shit messes up your next week.
gimmea minute, sometimes in life, it is them and not you. The little digs, the strange feelings, if you get ‘anxiety’ or feel uptight just thinking about being around them, it is going to affect your business. You need to zap that in the butt right now.
It’s not you; it’s them. Cast out the toxic people in your life, and go about your business. Else it will just eat you up.
Your personal life and business life are going to overlap sometimes, but you need to protect yourself in both. Your life is too short and your business too valuable to waste hours thinking about what some fool said to you.
Be gone foul beast – be gone.