Everyone can benefit from having a coach. However, not everyone is going to get the best from having YOU as their coach.
Sad, maybe, right? Certainly.
Your coaching should enable your client to reach their true potential and life goals. It shouldn’t be something that you offer to everyone regardless of if it is best for them or not. Sure, making bank is essential – but ethics and authenticity will give both you are your client better results.
How do you attract that ideal client though?
- What the family status is – are they married? Do they have children? Do they live in a house or apartment? In the city or a rural area?
- What is their socio-economic status is – wealthy or working class?
- From a privileged or more humble background? Do they have a job? Own a business?
- How old are they – Are they just out of education? Have kids grown up and left? Retired?
- What are the exact problems you are uniquely able to help them solve? If you happen to be a branding expert with a background in jewellery design – for example, you’re the ideal solution for an up-and-coming jewellery maker who has trouble differentiating herself from the crowd. The pain point you’re answering for them is “How can I stand out in a crowded market and sell more jewellery?”
These are just a few of the questions that you will need to ask yourself on the way to creating the full picture of your ideal client. The more you answer the closer you will get.
Here are some more considerations.
- Where they hang out – forums, Facebook and LinkedIn groups, local meetups, and more. If you notice a trend in where you ideal client hangs out, the chances are there are others that will benefit from your services too.
- Where they’re going – That ideal client has goals, and if you can discover them and create a plan to get them there, they will be willing to pay you for it.
The ideal client might look like this:
They are early 30s, have a budding business idea. They have some commitments outside of the business that impact available time. They have some of the foundations of the business, but not everything. They have a few goals, but nothing set in stone. They network well, and have a reasonable disposable income to put into their business. They can commit to at least 1 half day session a month, with email coaching in between.
If you’re just starting your coaching business, it can seem daunting to identify your dream client, their needs, and where they spend time networking. Over time, the more clients you work with the more you will narrow down who you work best with, and who benefits the most from your services.